Aimtal team spotlight — Fernando Marín

Meet Fernando, a Senior Data Engineer with over 5 years of experience crafting scalable data solutions for industries like finance, logistics, and HR. He excels in designing cloud infrastructures, building big data pipelines, and enabling data-driven decision-making.

Proficient in Python, Spark, SQL, and AWS, Fernando transforms complex datasets into actionable insights, leveraging expertise in ETL, data warehousing, and advanced analytics. With experience in startups and corporate settings, he delivers efficient, secure, and scalable solutions tailored to business needs.

Outside of work, Fernando enjoys surfing, playing piano, and exploring AI advancements, staying at the forefront of industry trends.

Get to know him more in this spotlight interview!

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Where were you born, and where do you live now?

I was born in Viña del Mar, Chile, and I am currently living in Limache, Chile.

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What are your favorite ways to spend your free time outside of work?

I enjoy water sports like surfing and standup paddleboarding, among others. I also like playing the piano and studying new technologies.

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Which one of Aimtal’s core values do you resonate with most?

I feel most aligned with "Find a Solution."

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What are you currently binge-watching?

At the moment, I’m not watching much TV, but the last series I watched was Better Call Saul.

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Name one marketing mistake many brands make but can easily be avoided.

A common issue in marketing is "data overload", accumulating a large volume of data without giving it meaning or aligning it with a clear strategy.

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How would you describe yourself in 3 words?

Dedicated, methodical and innovative.

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You are hosting a dinner party and get to invite 3 famous people (from any time period), who do you choose?

Ludwig van Beethoven, Pablo Neruda, 

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What are your goals for this year?

This year, I want to deepen my technical understanding of LLMs, deploy AI agents, and grow in this area, which connects so well with the world of data analytics.

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If you had to pick one artist/song to narrate your life from this point on, what would it be?

Even though I don’t find my life particularly dramatic, having Pablo Neruda as the narrator would be fascinating.

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What is one thing you believe every marketer should know?

Knowing the market and the customer is crucial, segmentation, targeting, and positioning are essential, with focus on clear storytelling and use data strategically to inform decisions while staying adaptable to trends

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How do you take your coffee?

I’m a fan of espresso, and in summer, I usually enjoy an espresso tonic.

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What did you want to be when you grew up?

A world-renowned pianist.

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What is your favorite part about working for Aimtal?

I appreciate the opportunity to explore new approaches and contribute to innovative solutions that drive meaningful impact in our projects and processes.

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What’s your favorite place that you’ve traveled to? Which destinations are at the top of your travel list? 

I lived in Italy for a while and truly loved my time there. I’d like to explore Asia—although I’m not sure where I’d start, traveling around Asia would be fascinating. I’ve only seen a small part of this continent so far.

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Name a quote that you live by

"Logic will get you from A to Z; imagination will take you everywhere."

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What advice would you give to someone just starting out in their marketing career? 

Stay curious and keep yourself updated.