Stop wrestling with HubSpot. Start winning with optimized marketing operations and RevOps processes.
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Built-for-you processes and systems for campaign success and revenue growth.
You've implemented HubSpot, but aren't realizing the full potential of it yet.
You have your HubSpot foundation built and are ready to develop the process for scalable growth.
Everything in Foundations plus
You’re ready to achieve full marketing and sales alignment.
Everything in Growth plus
Aimtal is a smart, creative, strategic team you can depend on. After working closely with Aimtal for more than three years, I came to see them as a seamless extension of our team.
The benefits of all service packages include:
Stop asking who does what. Get scalable, easy-to-follow processes for growth and collaboration.
No more justifying your job. Just data-backed evidence.
Take your team out of spreadsheets and into the marketing ops platform you purchased.
Send top leads to sales quickly, so you can close deals faster.
Quickly evaluate leads and focus on those most likely to convert into customers.
Revenue Operations (RevOps) is the strategic alignment of marketing, sales, and customer success teams to drive revenue growth. By breaking down silos, RevOps creates a unified process where data, technology, and strategy work seamlessly together to optimize every stage of the customer journey—from lead generation to customer retention. Benefits include improved marketing and sales alignment and the ability to track and demonstrate marketing ROI.
Lead scoring is the process of determining which leads are qualified or unqualified so that the sales team has context for each lead and they can take the appropriate follow-up action. Point values are assigned to different actions that a lead would take that helps inform what stage or lifecycle they are in and eventually, when they should be handed off to sales. Lead scoring is a necessary part of the automation process, however you can start small and work up to a more complex scoring model.
Partnering with a RevOps marketing agency accelerates your RevOps implementation and ensures it’s done right. Agencies bring expertise, advanced tools, and an outsider’s perspective, helping you avoid common pitfalls and quickly realize the benefits. They can also continuously refine your processes, keeping you ahead of the curve in a rapidly changing market.
For a CMO or marketing leader, this means less time spent on operational headaches and more focus on strategic growth, with the confidence that your internal team is supported by a RevOps partner dedicated to driving your success.
No, Aimtal will work with you to identify what to include with recommendations based on past experience as well as the activities and goals you have in mind. Over time we will refine and improve the lead scoring model as we learn from it.
Marketing automation integrates marketing activities with sales in a way that any manual process simply can’t. The amount of details that can be included in a lead scoring model would take hours to do manually. By setting up marketing automation for your organization, you will be able to better align with your sales teams, give them a better understanding and appreciation for marketing, help you better track ROI for your campaigns, and identify sales-ready leads much faster and easier and ensure they keep moving along the funnel to become customers.
Ultimately, the purpose of marketing automation, especially lead scoring and lead-to-sales hand-off, is to fuel the sales pipeline and set up the sales team for success. To that end, Aimtal recommends keeping the sales team very close to the process, hearing from them from the beginning on their current processes, and regularly getting their feedback, insights, and perspective along their way as we develop the marketing automation processes. The more we can work with sales from the beginning, the more we can create a system that supports their activities and goals.
Book a strategy call to discover how refining your HubSpot operations will lead to measurable growth.
